Branding, Marketing


Party Bird




Party Bird is the project of a San Francisco based baker. The owner was starting her baked goods business and asked me to help her define her brand and create her logo. She wanted her logo to represent her - she’s a tall, fun lady - and incorporate a bird standing on one leg.


I spoke with her in person at length about her ideas for the brand and came back with some sketches of birds. We went from there and created her logo, which features a tall, mythical bird with a fun looking, colored plume standing with its leg tucked up flamingo-style.

This project was special due to Party Bird’s owner’s specific ideas of what she wanted to incorporate, so the result is a creature that feels unique and recognizable. I enjoyed the design challenge of combining these elements in a way that works and creating a custom illustration that functions as a logo.

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